Something We Can All Agree On
For charity: water's 2024 World Water Day campaign, I served as the lead designer, tasked with crafting an engaging experience that stood out from typical nonprofit appeals and that could attract press attention.
With limited resources and a quick turnaround, the challenge was to create a campaign that felt fresh and interactive while delivering a unifying message. This experience centered around a light-hearted divisive poll.
“Fun spam”
The campaign was designed to be visually loud and playful, with elements inspired by spam(-lite), pop-ups, and protest signage. The centerpiece was a quiz featuring divisive questions—pineapple on pizza, anyone?—that revealed how others answered in real time. The final question underscored the one thing we can all agree on: everyone deserves access to clean water.
Subhead
With limited resources and a quick turnaround, the challenge was to create a campaign that felt fresh and interactive while delivering a serious message. The key? Gamifying the experience to make it stand out from other nonprofit asks, without overwhelming or confusing our audience.
Flowchart for social.
charity: water’s social media manager requested a visually compelling graphic to boost audience interaction. Collaborating with a copywriter, we created a carousel that guided users through the campaign’s light-hearted, divisive topics in a step-by-step flowchart style. The result? High engagement rates and a playful, interactive experience that resonated on social media.
